Last updated: May 2026
Who we are
First Yell is an independent product research and buying guide website. Our website address is https://firstyell.com.
What data we collect
First Yell does not require visitors to create accounts, submit forms, or provide personal information to use this website. We do not collect names, email addresses, or any personal data directly.
We use Google Analytics to understand how visitors use our site. This collects anonymised data including pages visited, time on site, and general geographic location. No personally identifiable information is collected. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.
Cookies
This site uses cookies in the following ways:
When you click an affiliate link to Amazon, Amazon may set cookies on your browser to track your session and attribute any purchases to our affiliate account. This is standard affiliate tracking and is covered by Amazon’s own privacy policy, available at amazon.co.uk/privacy.
Google Analytics sets cookies to distinguish visitors and track sessions. These cookies do not store personal information.
Third party links
First Yell contains links to Amazon.co.uk and other retailers. When you click these links you are leaving First Yell and are subject to the privacy policy of the destination site. We are not responsible for the privacy practices of third party websites.
Affiliate relationships
First Yell is a participant in the Amazon Associates Programme. When you click an Amazon link on this site and make a purchase, we may receive a small commission. This does not affect the price you pay. Our affiliate tracking ID is jdextreme-21.
Your rights
We do not collect or store personal data about visitors. If you have any questions about privacy on this site, you can reach us via our contact page.
Changes to this policy
We may update this policy from time to time. The date at the top of this page indicates when it was last revised.